Improving how new users find products.

I conducted user interviews to help unravel problems bringing accessibility and experience improvements to the site.

Here are some quotes we received multiple times from users.

Users won’t dive into the product details if they don’t think to click on the product. This decreases time on site, user satisfaction, conversion and ultimately ranking.

A simple but noticeable hover effect can be added to each product card. We can use the colour set for each category to help bring the brand colours back.

Users get frustrated by clicking in and out of the PDP page to compare prices across competitors.

Bring the most important details into the All products page. This was determined to be price and quantity.

This page's goal is to give a preview of what the service is like but people want to see if they offer a specific product. This is hard to do in sea of 100+ products.

In addition to adding tags, a search bar can be added that matches to any part of the text.

Most users won’t buy what others haven’t bought yet. It’s important to show that your product can be trusted.

Show how many users are ordering the product + how often. This gives the user an easier visualization of how the weekly delivery works.